 International Marketing Programme |
| Marketing/Ventas · INSEAD [Ver Oferta de la Escuela] |
El progama internacional de marketing ayuda a los alumnos a tomar una completa visión de las estrategias y técnicas de mercadotecnia. En sus dos semanas de duración les introduce en los fundamentos básicos y les enseña el papel que el marketing juega en el actual mundo de los negocios y cómo afecta al desarrollo de la empresa.
Los alumnos aprenden a predecir el comportamiento de los ... |
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 Business Marketing |
| Marketing/Ventas · IMD (International Institute for Management Development) [Ver Oferta de la Escuela] |
You are a senior manager from marketing, sales or a related position and you want to develop and implement winning business-to-business marketing strategies for products and services.
-Explore critical challenges in traditional industrial products, service businesses, and companies that market products and services based on new technologies
-Exchange ideas with peers facing similar ... |
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| Low Cost Competition |
| Marketing/Ventas · IMD (International Institute for Management Development) [Ver Oferta de la Escuela] |
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Low cost competitors offer “good enough” products and services at very attractive prices. Is your company immune? Probably not. The market share of these low cost competitors in industries as diverse as financial services, air transportation, retailing, automotive and fast-moving consumer goods is rising.
Business-to-business markets are facing the same situation. Manufacturing ... |
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 Marketing Driving Strategies |
| Marketing/Ventas · London Business School [Ver Oferta de la Escuela] |
From market driven to market driving, this marketing programme, whichs fee is 5.450 pounds, examines how enterprising companies can cultivate successful market driving innovations that deliver a leap in value to their customers.
Designed to reinvigorate strategic marketing thinking, Market Driving Strategies moves beyond the current logic of market driven companies such as "the customer ... |
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 Strategic Marketing Management |
| Marketing/Ventas · Stanford Graduate School of Business [Ver Oferta de la Escuela] |
Your organization operates in a dynamic marketplace—competition, consumers, technology, and market forces redefine your industry every day. Staying competitive means continuously adjusting and adapting your customer approach to meet changing needs and expectations.
Strategic Marketing Management provides a comprehensive examination of all major components of marketing strategy and their ... |
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| Managing Customer Relationships and Creating Customer Loyalty |
| Marketing/Ventas · Judge Business School at the University of Cambridge [Ver Oferta de la Escuela] |
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The profitability of a firm increasingly depends on its ability to identify, grow, and retain customers. This programme helps marketing, technology, and operations managers to manage their customers more effectively through the development and implementation of successful customer relationship management strategies for their organisations. The programme offers important insights on managing customer ... |
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| Strategic Marketing for the Technical Executive |
| Marketing/Ventas · MIT Sloan School of Management [Ver Oferta de la Escuela] |
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As a non-marketing manager, your understanding of marketing concepts and the role marketing plays in your organization is critical to the success of both technical and product development projects.
Yet, many non-marketing managers do not have a working knowledge of marketing principles or the marketing strategies and tactics that are necessary to make good technical decisions.
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 MSc in Marketing |
| Marketing/Ventas · UCD Smurfit School [Ver Oferta de la Escuela] |
The MSc in Marketing provides students with a specifically designed programme focused on developing the requisite marketing knowledge and skills that will enable graduates to operate at the highest levels of management.
Aims of the MSc in Marketing
The central aim of the programme is to develop both the conceptual and practical skills needed by graduates ... |
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| Leading the Effective Sales Force |
| Marketing/Ventas · INSEAD [Ver Oferta de la Escuela] |
A joint INSEAD-Wharton marketing programme on finding the balance between stimulating the sales force and controlling costs.
Participants acquire tools and methods to match individual companies sales force resources to market opportunities, and learn to stimulate the sales effort while simultaneously containing costs. Participants will also explore how to motivate and compensate salespeople ... |
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| Pricing Strategies: Measuring, Capturing, and Retaining Value |
| Marketing/Ventas · Wharton School [Ver Oferta de la Escuela] |
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This program is essential for anyone responsible for designing, evaluating, and implementing pricing strategies or for executives charged with ensuring the overall profitability of the firm. In particular, mid- to senior-level executives in product development, marketing, or accounting and finance will benefit from this program.
Pricing Strategies will give you a powerful set of tools ... |
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 Masters in Marketing |
| Marketing/Ventas · Vlerick Leuven Gent Managemente School [Ver Oferta de la Escuela] |
Our Masters in Marketing is a one-year full-time academic programme for young university graduates, covering all marketing management disciplines. The Master's in Marketing is conducted in English and takes place at our Ghent Campus, in Belgium.
Objectives
To prepare creative, talented and ambitious university graduates for a successful marketing management career.
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 Winning and Keeping Customers |
| Marketing/Ventas · European School of Management and Technology [Ver Oferta de la Escuela] |
Unlike many other programs, this program evolves around the sales manager’s key tasks and processes, namely:
• Understanding market-oriented management
• Defining the role of sales managers in their organization’s sales and marketing team
• Identifying and quantifying customer benefits
• Implementing and adjusting key account management
• Understanding ... |
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